Viva La Via Privé

Via Privé is a lifestyle, activewear brand defined by traditional performance-driven workout apparel with a fashion-forward focus.   Co-founder Sarah Vazirani wanted to create a clothing line combining fit, function and fashion while also being committed to sourcing to a socially ethical, responsible program that gives back to those in need.  We commend Vazirani for having an entrepreneurial spirit with a heart.

This month, Via Privé is proud to introduce their first activewear apparel clothing line that combines innovative performance technology with the utmost attention to design.   This collection encompasses elements of fashion, fit and lifestyle at an affordable price.

What makes this collection unique is the introduction of Quadracore, a four-way stretch fabric, and the use of ProModal, an eco-friendly fabric that allows a stress-free custom fit to each woman who exhales in it.  And you know we all need exhaling moments.   This collection also enables the body to breathe and lend support in achieving any position that exercise or life puts you in.

Via Privé is dedicated to employing and training the locals of the Dominican Republic, where the factory this collection is made, in an effort to break the cycle of poverty.    Via Privé is also donating an outfit to a woman or child in need at the Shraddhanand Mahila Ashram in Mumbai, India for every online order they receive.

The full collection price runs between $38 to $104 per piece.  To view the collection and place an order, visit

Tiger Lily Tank

Lotus Pant

Azaelea Sweatshirt