With the new year in full-swing, isn’t it time for one of America’s favorite department stores to start something new? The J.C. Penney Company has announced a new business plan and a new look for its brand for the year 2012.
Ron Johnson, CEO of J.C. Penney plans to transform the store’s shopping experience by implementing new changes. Johnson made a statement at the company’s launch event on January 25th announcing that J.C. Penney will begin these changes starting February 1st. These changes include a new logo, a new pricing strategy called Fair and Square pricing, and a constant flow of new merchandise on a monthly basis.
According to the blueprints, the entire process to change every single shop in the nation will take until the end of 2015.
With several celebrities in attendance the launch event provided guests a look at the evolution of the company along with previews of what’s to come. J.C. Penney design partners Cindy Crawford, Olsen twins, Martha Stewart and Nanette Lepore were in attendance. J.C. Penney also announced TV host Ellen DeGeneres as their newest design partner.
Be sure to stop by the J.C. Penney website and learn more about their big sale starting on February first.
Here are some photos of the event…