Contact: Valentine Group L.A.
FOR IMMEDIATE RELEASE
NICOLE RICHIE TO HOST BEVERLY CENTER’S FNO ON 9/8
Fashion Designer, Author, Actress and Philanthropist Takes Center State at International Shopping Destination
Los Angeles, August 11, 2011 –Global sensation, actress, designer, best selling author and mom NICOLE RICHIE is set to kick off Fashion’s Night Out at Beverly Center on Thursday, 9/8. Following Mayor Villaraigosa’s welcome of the event to Los Angeles at Beverly Center’s Center Court, Nicole Richie will be the hostess for the first of two runway fashion shows. The large-scale production will feature Fall lines from the Center’s new luxury wing of tenants. Scheduled stores are Fendi, Salvatore Ferragamo, YSL and more. Styling for the show will be coutesy of Maybelline New York and Wen® by Chaz Dean.
Nicole Richie is world renown as a tastemaker in style and fashion and for inspiring young women everywhere. Richie founded both Winter Kate I House of Harlow 1960 and she is the Creative Director of a global fashion business. She will soon be seen in the NBC competition series, “Fashion Star”, and her other television acting credits include the hit, prime-time series, “Chuck,” HBO’s “Six Feet Under,” Bravo’s “Project Runway,” as well as “American Dreams” as Brenda Reid, lead singer of The Exciters. Her film credits include Wes Craven’s “Cursed” and “Kids in America.” In the philanthropic realm, Richie and Joel Madden launched their own foundation The Richie-Madden Children’s Foundation in 2007. The Foundation provides meaningful opportunities to children around the world, while also striving to bring light and laughter into their lives through unique entertainment and and special events. Other organizations Nicole has supported are Beyond Shelter, The Young Musicians Fund, and The Race to Erase MS. Beverly Center felt Richie’s aesthetic combined with her many good works made her a perfect match for the Center known as the fashion and shopping destination for the west side of Los Angeles.
Beverly Center is again the epicenter for Fashion’s Night Out, L.A. with more than 100 participating stores for this year. At 5:00 p.,. in Center Court, the 2nd Annual Opening Ceremony kicks off the fashion extravaganza with Mayor Antonio Villaraigosa as host, along with Vogue‘s Lisa Love and celebrity co-hosts. Top designers, celebrities, and a projected 25,000 guests will then join Nicole Richie following the Opening Ceremony at 5:30 p.m. to take in a Luxury Fashion Show on the Beverly Center runway with the hottest fall looks from the newest stores. The front row will be filled with celebrities, stylists, press, bloggers, top clients and more.
At 8:00 p.m., guests will experience a high energy, edgy and modern Contemporary/Juniors Fashion Show featuring looks from L.A.’s top brands along with Bloomingdale’s and Macy’s. A massive LED jumboscreen will display the ceremony and runway for three-level viewing making Beverly Center the first and only stop for thousands of Angelenos on FNO. Beverly Center will also offer free Self Parking from 3 p.m. – 11:00 p.m. For updated information, please go to www.beverlycenter.com/fashionsnightout.
Beverly Center is proud to have the following partners to aid in bringing FNO 2011 to fruition. The Presenting Sponsor is BMW OF NORTH AMERICA, LLC, and Supporting Sponsors are MAYBELLINE NEW YORK, OBIKA’ MOZZARELLA BAR, PISCO PORTÓN, WEN® BY CHAZ DEAN and CHAZ DEAN SALON HOLLYWOOD.
BEVERLY CENTER is Southern California’s premier fashion destination with 160 distinctive specialty boutiques reflecting the diverse styles and tastes of Los Angeles, including Louis Vuitton, Gucci, Burberry, D&G and True Religion. In addition, point of difference retailers like Salvatore Ferragamo, Henri Bendel, Traffic, Ben Sherman, Desigual and J. Lindeberg make Beverly Center a unique shopping destination. Tiffany & Co., Prada, Fendi, Omega, Superdry, and The Capital Grille joined the Center in 2010. Jimmy Choo and Yves Saint Laurent will join the Center in summer 2011. www.beverlycenter.com
FASHION’S NIGHT OUT is an unprecedented global initiative originally created in 2009 to celebrate fashion, restore consumer confidence and boost the industry’s economy during the recession. On Sept. 8, 2011, in response to overwhelming demand, Fashion’s Night Out will return to New York City, Los Angeles and over 100 other cities nationwide to highlight fashion and support retail with exciting events that include designer appearances, celebrity guests, fashion shows and musical performances. In the United States, the program is collaboration between American Vogue, the Council of Fashion Designers of America, NTV & Company and the City of New York. Find more information at www.fashionsnightout.com and on Facebook and Twitter (@fnonyc, #FNO).
For more information, press credentials, interviews and artwork, please contact Valentine Group L.A. at 323.801.0019